Find the best Curly Hair products for your customers using the guide below
COLLECTIONS AVAILABLE
Cleanse
Condition
Treatment
Style
Protective Style
HAIR TYPES
- WAVY
- CURLY
- COILY
TYPE 2 - WAVY
Wavy hair is typically shaped like an S and shares similar characteristics to both straight and curly hair – lying somewhere in between.
Type 2 waves can be prone to frizz and dryness and will therefore need a hair regime that focuses on keeping the hair smooth and hydrated
TYPE 3 - CURLY
Curly hair is classified as type 3 which ranges from loose curls to corkscrews. Hair has the shape of a spiral and is often quite defined and springy. Type 3 curls can be fine in texture but look quite voluminous in appearance.
This hair type will require frequent moisturisation as it can be prone to dryness, but overloading it with product will make it appear lank, so the best products are those which both moisturise and define curls.
TYPE 4 - COILY
Type 4 hair is characterised by tight coils that are very springy and tightly formed. It often looks quite thick in appearance, but due to its proneness to dryness, it is quite fragile and needs to be handled delicately.
Tightly coiled hair can be quite low in lustre so benefits greatly from hydrating moisturisers and oils that add shine.